When the Bestform® lingerie company began in 1924, our slogan was simple “No finer Fit at Any Price”. With this slogan came a standard of quality and performance that showed respect for our product and our customer which continues today. Bestform® is a collection of affordable intimates for the uncomplicated woman. We work hard to deliver bras that fit all of your needs. Whether you are average or full figured, our bras will enhance and simplify your lingerie choices, in attractive styles and at value prices. Available in wireless and underwire styles, in delicate jacquard patterns, soft breathable cotton blends, and in both front close and back close options, our collection ensures you will find what you need at truly budget-friendly prices. Today the Bestform® brand is part of Vanity Fair Brands, which is owned by Fruit of the Loom. Bestform® is marketed and distributed in North America by BL Intimates.